2026 State of Video: Expert Insights

AI is rewriting the rules of video and audience habits are shifting. Is your strategy keeping up? In State of Video: Staying Human in the Age of AI, we unpack the data behind what audiences actually want and what marketers actually do with video today.

Who should watch

Whether you're building a strategy or creating videos every day, this webinar offers practical takeaways you can apply right away.

Marketing leaders

Shaping video strategy and planning for the year ahead.

Content and social teams

Creating video at scale across channels.

Brands exploring AI

Looking to use new tools thoughtfully and responsibly.

What you'll learn

Packed with data and real-world perspective, this webinar shows you how video’s role in marketing is changing, and how to stay ahead.

AI, without losing authenticity

How AI is reshaping video creation, and where human input still matters most.

What audiences really think

See what 500+ marketers and consumers really think about AI video and its effect on brand credibility.

The trends shaping 2026

Discover the video and marketing trends that will define strategy in the year ahead.

Why do AI trends matter?

Video remains one of the most powerful ways to connect with audiences, but as AI-generated content becomes more common, expectations are rising. Today’s consumers value brand authenticity as much as product price and quality, which means brands need to balance speed with sincerity when using AI tools. This webinar breaks down how to create videos that stand out in crowded feeds while still feeling real, trustworthy, and unmistakably human.

Featured speakers

Madeline Blasberg

Senior Director of Marketing, Animoto

Jessica Murray

Director of Marketing, Redbrick

Lucas Killcoyne

Senior Product Marketing Manager, Animoto

Feel confident with video

We’re on your team around the clock to guide you through your next project.