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Marketing video maker
Anyone can create professional videos with Animoto’s marketing video maker.
Tap into the power of video marketing
Animoto is a marketing video maker that gives you the tools to turn ideas into on-brand videos, fast. No experience necessary. Use easy drag and drop to customize tried & tested video templates or create videos from scratch. With just a few clicks, you can add effects like animations or transitions, and get your video ready to share with the world.
Easily create high-quality videos
Get more engagement on social media\ \ Start from a template for social media videos or search ads and have your posts up and running the same day. Produce professional video ads\ \ With hundreds of templates to choose from, it’s easier than ever to get better performance and returns from your video ads. Connect face-to-face with customers\ \ Create compelling product demos or how-to marketing videos with screen and webcam recording in Animoto.
Templates
Turn around same-day videos with video marketing templates
\ \ \ \ Use Template](/content/video-templates/our-year-in-review/index.html) \ \ \ \ Use Template](/content/video-templates/company-about-us/index.html) \ \ \ \ Use Template](/content/video-templates/sales-team-weekly-update/index.html) \ \ \ \ Use Template](/content/video-templates/product-sale/index.html) \ \ \ \ Use Template](/content/video-templates/new-real-estate-listing/index.html) \ \ \ \ Use Template](/content/video-templates/promote-your-business/index.html) \ \ \ \ Use Template](/content/video-templates/bite-sized-business-intro/index.html) \ \ \ \ Use Template](/content/video-templates/company-appreciation/index.html)
\ \ \ \ Use Template](/content/video-templates/business-highlights/index.html) \ \ \ \ Use Template](/content/video-templates/awareness-ad/index.html) \ \ \ \ Use Template](/content/video-templates/why-choose-us/index.html) \ \ \ \ Use Template](/content/video-templates/new-launch-promo/index.html) \ \ \ \ Use Template](/content/video-templates/self-introduction/index.html) \ \ \ \ Use Template](/content/video-templates/event-recap/index.html) \ \ \ \ Use Template](/content/video-templates/employee-birthday/index.html) \ \ \ \ Use Template](/content/video-templates/torn-pages-book-trailer/index.html)
Make video marketing easy, fast, & more effective
Give your team the tools to turn ideas into on-brand videos, fast.
Record in Animoto\ \ Create video clips right from your browser with screen & webcam recording in Animoto. Stock images & video\ \ Access millions of copyright-free, high-quality photos and videos. Saved brand\ \ Save your colors, custom font, and branded elements. Copyright-free music\ \ Add music to your videos with a library of 3,000+ licensed tracks. Share to social media\ \ Share your video to Facebook, LinkedIn, and YouTube in one click. Pro effects\ \ Drag and drop to add professional animations, transitions, and graphics.
Put video to work for your business
Upload your photos and videos then use Animoto’s simple drag-and-drop editor to create unlimited, on-brand videos without the bottlenecks of costly agencies, editors, or complicated software.
Create videos that look professionally edited
Full creative control with no experience necessary. Use Animoto’s free beginner-friendly toolkit to add stock images & video, animations, music, and effects. All the extras you’d get from paying for a professional.
Create your own reusable templates
Turn any of your videos into a reusable template. All your design elements, music, media, and text will auto-populate so you can quickly roll out on-brand videos.
Collaborate as team
Work as a team to move videos through your pipeline faster. Create, edit, and comment all in one shareable workspace.
14KFacebook views
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case study
Nest home increased sales 400% with one Animoto video
"Running our Animoto video on Facebook and Instagram, not only increased awareness of the Nest brand but we also made 4x our usual online sales."
Matt CavallaroFounder
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Business See how Crate and Barrel turned its product catalog into a video ad in under 24 hours.
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Business See how Liferaft’s Marketing team has used Animoto to slash their production times and empower more video creators.
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Business This local store attracted attention from a large distributor, People Magazine, and more with square video.
You don’t need a big budget to produce high-quality video
Create and share videos for free with Animoto
How to make a marketing video
Select a video marketing template
The easiest and fastest way to create a high-performing marketing video is to start with a template. Choose a template that suits your use-case because elements that work for a product demo may not be effective for a sale announcement.
Add subtitles to your video
Adding captions or subtitles to your marketing videos can give it a wider reach by ensuring that your content is more accessible and viewers can watch the video even with the sound off. It’s easy to add subtitles to your video in Animoto.
Finish with a call to action
The most crucial part of any marketing effort is a call to action. You have to tell your viewers what action you want them to take whether that’s “Sign up,” “Buy now,” or “Refer a friend.” Use a verbal call to action in your video, write it out with text, or include a call-to-action button.
Tips for marketing videos
Take it step by step
Start your video off with a hook to draw viewers in. Then, deliver the most important information (your discount, value proposition, etc.) and end with a clear call to action. Following this formula is a great way to make sure you’re only including the most important information in your next marketing video, and not overcrowding your sales pitch or value proposition with unnecessary detail that risks losing your audience’s interest.
Include a voiceover
Voice-overs can help you make a personal connection with your audience. Personal connection is a powerful motivator so humanizing your brand through voice-overs or webcam recording, is an effective strategy in video marketing. It reminds them that there’s a trustworthy person on the other end of the screen that’s willing to help!
Apply your branding
Maintaining your brand across every video helps to build brand awareness and recognition. Select your brand colors, upload your logo and font, and even add a logo watermark throughout your video. Consistency is key when it comes to video marketing, but it doesn’t have to be time-consuming. Use the saved brands features in Animoto to easily (and quickly) apply your brand to every video.
Real videos made by people using Animoto
"Running our Animoto video on Facebook and Instagram, not only increased awareness of the Nest brand but we also made 4x our usual online sales."
Matt CavallaroFounder
\ \ Watch Matt Cavallaro's Video](/content/video-maker/marketing#Matt%20Cavallaro/index.html)
"Animoto simplifies video creation without sacrificing quality. Our team produces videos in an hour or two that would take days with a tool like Premiere."
Natasha von KaenelProduct Marketing Manager
\ \ Watch Natasha von Kaenel's Video](/content/video-maker/marketing#Natasha%20von%20Kaenel/index.html)
"Making videos isn't my main job, but they've still got to look good! I've used a few editors before and Animoto hits the sweet spot between customization and ease of use."
Cyndi KnapicSr. Product Marketing Manager
\ \ Watch Cyndi Knapic's Video](/content/video-maker/marketing#Cyndi%20Knapic/index.html)
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Frequently asked questions
What should be included in a marketing video?
How much does a marketing video cost?
Why is video marketing so effective for business?
Where do I use marketing videos?
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Resources to help you get started
We’re on your team around the clock to guide you through your next project
[Watch: video quickstart guide\ \
[How to make a teaser video\ \
[The complete guide to Animoto\ \
[How to make a presentation video\ \
[Our guide to "about me" videos\ \
[How to make a video with pictures\ \
[How to make a "year in review" video\ \
[How to screen record with sound\ \
Discover more
Online video editor Online video maker Slideshow maker with music Photo video maker Video ad maker Voice over video maker Instagram reel maker YouTube video maker Product video maker Promo video maker Video presentation maker Screen recorder AI script generator Training video maker
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation